Renewal Rate is the percentage of members that renew their membership over a given time period.
| CALCULATION: # of Renewals ÷ Eligible Members = Renewal Rate |
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NOTE: Using the criteria described below will get an overall Renewal Rate, not specific to a certain year - but for all time. You could use this to judge if you are moving the right direction each time to run this stat. |
The Membership Report will provide you with the information to calculate the Renewal Rate. You will generate the report twice, each with different filtering options.
First: Generate the Membership Report with the following filtering criteria to find the # of Renewals:
- Set Membership Status set to Active and Courtesy.
- Add a Criteria / Filters for Membership Start Date Before and set the date to the first date of your search criteria. For example if you are looking for your renewal rate through 1-1-2023, you would set the before date to 1/1/2023.
In the screenshot above # Renewals = 205
Second: Generate the Membership Report with the following filtering criteria to find Eligible Members
- Set Membership Status set to Active, Courtesy, Dropped, Expired. Do not include Non-Member or other statuses since these were never up for renewal and thus not part of your eligible members.
- Add a Criteria / Filters for Membership Start Date Before and set the date to the first date of your search criteria. For example if you are looking for your renewal rate for 2023, you would set the before date to 1/1/2023.
In the example above, Eligible Members = 280.
CALCULATION: # of Renewals ÷ Eligible Members = Renewal Rate
205 ÷ 280 = .73 73% Renewal Rate
See Membership Report for further instructions on generating the report.