Before You Begin:
- You need permission to create and edit events and their registration setup.
- Decide which membership types should qualify for the free member ticket.
- Understand the key limitation below before choosing your approach.
Let's say you have an event where members will be registering and can also register a guest. The member's ticket is free, but the guest ticket is charged a fee. Our first instinct is to use member and non-member registration types, right? But here's the catch:
Attendee registration types are not able to authenticate based on each individual being registered; rather, it uses the person creating the registration as the default. This means if a member goes and enters their email, the system recognizes they are a member, and they are registering both themselves and a guest, GrowthZone cannot force the member to purchase a non-member registration type. It will allow the member to purchase a member-only registration type for their non-member guest.
That being said— discounts DO validate on an individual attendee basis. So our solution? Set up a Membership Type Discount for a full price registration type.
Step-by-Step Instructions
- On the Attendee Setup tab, set Member Validation (in the Overall Registration Options) at minimum to Email Address Exact Match.
- Create one Simple Paid Registration Type, priced at the full non-member guest cost, available to Everyone.
- Create one Membership Type Discount, for the desired membership types, that sets the price of a member registration to $0.
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Confirm your Attendee Setup tab now shows a single paid registration type and a member discount.
See Add a Simple Paid Registration Type for more information.
See Membership Type Discounts for more information.
What the Member Sees
When the member enters their email in the Contact Information section and they are recognized as a member, they can select as many tickets as needed. If they register themselves and add their non-member guest, the system grants the member the discounted ticket price (in this case, $0.00) and charges the full amount for the non-member guest.
The member goes to the registration page and enters their email address to validate:
They select their registration option:
And enter the attendee information:
The member receives the full discount (in this case, a $0 ticket) and their guest pays the full registration cost.
Common Pitfalls
- Using member vs. non-member registration types: Registration types authenticate against the person creating the registration, not each individual attendee. A member can buy a member-only type for their non-member guest. Use a single paid type plus a Membership Type Discount instead.
- Member Validation set too loose: If validation isn't at least Email Address Exact Match, the discount may not apply correctly. Confirm the setting before going live.