CONTENTS - Marketing Automation

Who is this for? Staff users who manage automated marketing in GrowthZone. This curriculum walks you through every article in the Marketing Automation area — from core concepts and prerequisites through building, managing, and measuring workflows and landing pages. 

Module 1: Getting Started

Understand what Marketing Automation does and confirm your account is ready to use it. (Est. Time: 15 mins)

• → Marketing Automation Overview
• → Marketing Automation Pre-requisites

Module 2: Working with Marketing Automation Workflows

Build a workflow from scratch, add and configure steps, and learn how to save, activate, or deactivate it. (Est. Time: 45 mins)

• → Creating a new Workflow
• → Add Steps to Your Workflow
  • → Definitions of Workflow Step Types
  • → Logic Branch Options
• → Save/Activate/Deactivate Your Workflow

Module 3: Managing Workflows

Monitor and maintain your active workflows over time. (Est. Time: 15 mins)

• → Managing Workflows

Module 4: Landing Pages

Create landing pages and connect them to existing forms to capture contacts. (Est. Time: 20 mins)

• → Creating a Landing Page
• → Integrating with an Existing Form

Module 5: Measuring Results & Further Learning

Track workflow performance, explore real-world use cases, and reinforce what you have learned with video tutorials. (Est. Time: 25 mins)

• → Workflow Metrics
• → Marketing Automation Use Cases
• → Marketing Automation Video Tutorials

Certification Goal: Marketing Automation Practitioner

By completing every module above, you will be able to plan, build, activate, manage, and measure automated marketing workflows and landing pages with confidence — found in v2 under Marketing & Communication, Marketing Automation section.