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Configure Your Unsubscribe (Opt-out) Message

Updated
The Goal: Customize the unsubscribe (opt-out) message that appears on the bulk emails you send, while keeping your account compliant with email law.

Before You Begin:

  • You need staff access to email settings.
  • By law, every bulk email must include an option for members to unsubscribe or opt out of additional messaging. GrowthZone ships with a default unsubscribe message already configured — customizing it is optional.
  • If you plan to edit the message HTML, have someone comfortable with HTML available. DO NOT REMOVE THE UNSUBSCRIBE LINK — it is required for standard email compliance.

Microlearning Overview

Step-by-Step Instructions

  1. Select Settings in the left-hand rail.
  2. Go to Marketing & Communication, Communication section, click Settings and select Email Settings. Scroll down until you reach the Unsubscribe Settings section.
  3. A default unsubscribe message is included in your database. You can customize this as needed. WARNING: DO NOT REMOVE THE UNSUBSCRIBE LINK! Having an unsubscribe link is required for standard email compliance. Be careful: editing the link may break it if you are unfamiliar with HTML editing.
  4. Click Done.

When the user clicks the link, they will be presented with the Email Subscriptions screen. This will unsubscribe them from various Lists/Committees that they choose. See What happens when a group email recipient opts out for further information. If you wish to add the unsubscribe message to individual emails or emails sent to multiple members, include the Unsubscribe URL merge field in your signature or in text at the bottom of an email.

TIP! If the unsubscribe link is missing from your Unsubscribe Message, you can add it by clicking the “Code View” button in the editor toolbar. Then add this specific HTML in your message:

a href="{{UnsubscribeUrl}}"To unsubscribe click here./a

Common Pitfalls

  • Removing or breaking the unsubscribe link: Deleting the {{UnsubscribeUrl}} link — or mangling its HTML — breaks email compliance. If you are unfamiliar with HTML, get assistance from someone who is. GrowthZone support is always happy to help as well.
  • Forgetting the merge field on one-off emails: The default unsubscribe message only attaches to bulk/list emails automatically. For individual or multi-member emails, manually add the Unsubscribe URL merge field to your signature or email body.

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