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Creating a Landing Page

Updated
The Goal: Create a Landing Page—a simple web page used to engage the contacts in a Marketing Automation flow—that can serve as a static page or capture responses through an embedded form/survey.

Before You Begin:

  • You need access to the Marketing Automation feature in your GrowthZone database.
  • Decide whether your landing page will be static or include a form/survey to gather responses. Within a Logic Branch step, you can then select either “Landing page has been viewed” or “Landing page form has been submitted.”
  • Have a unique URL relative path ready (no spaces or special characters), since each landing page path must be unique across your site.

Step-by-Step Instructions

  1. Go to Marketing & Communication, Marketing Automation section, click Landing Pages, then click Add Landing Page. 

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  2. Configure the sections of your landing page described below.

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  3. In the Settings area, complete the following fields:
    • Title: Enter a title for your landing page.
    • Website: Select the site you wish to have your landing page reside within (you may only have “Default Site” as an option).
    • URL Relative Path: This will be used to populate the system-generated URL. It MUST be unique (there cannot be another webpage/module with the same path) and cannot contain spaces or special characters.
    • Is Active: Enable to allow selection within your Marketing Automation workflow(s).
    • Entire URL: This will populate with the URL of the landing page after you click Done.
  4. If adding a form/survey to your landing page, configure the Form Actions to control what happens when the form is submitted:
    • Email Recipients: Select the email you wish the form responses to be emailed to.
    • Add to List: When contacts complete the form, this will add them to a list/committee of your choosing.
    • Integrate with Existing Form: If you have an existing form/survey in GrowthZone that you wish to associate the form fields/responses to, select a form from the list here. See Integrating with an Existing Form for additional configuration requirements.
    • Redirect to Website: If you wish contacts to be directed to a specific website or page after completing the form, indicate the preferred page here.
  5. Design the Landing Page itself. See Email Designer for more information on how to create your landing page using the available tools and modules.
  6. When you have completed designing your landing page, click the Done button.

Common Pitfalls

  • Applying a template to a landing page:

    		 IMPORTANT: Because of the way that Email Designer Landing Pages are published, they cannot have a template applied.
  • Duplicate or invalid URL path: The URL Relative Path must be unique across your site and cannot contain spaces or special characters, or the landing page will not save correctly.

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