View Email Delivery Statistics

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Step-by-Step Instructions: View Delivery Statistics

1. Go to Marketing & Communication, Communication section, click All Communications.
2. On the All Communications tab, click the ellipsis in the Actions column for the desired email and select Delivery Stats.
   
3. The Communication Delivery Stats window will open.
   

Example Delivery Stats

To clarify the statistics available, let's say we sent an email to 1,000 contacts.

Email Stats

• Recipients Selected: The total number of recipients to whom the email was originally selected to be sent. For our scenario, we have a list of 1,000 recipients (contacts) from our database.
• Removed: Recipients removed from the send because of an invalid address, a Do Not Contact flag, or no email address on file. Let's say we have 15 contacts out of our 1,000 that are on this list.
• Total Recipients Sent: Recipients Selected minus Removed. In our case, 1,000 selected recipients − 15 invalid/DNC/no email = 985 total recipients sent.
• Delivery Failures: Any bounces or rejections from receiving email servers; a bounce occurs when the receiving server could not or would not accept the message. We receive 5 bounces from our email.
• Successfully Delivered: Total Recipients Sent minus Delivery Failures. 985 sent − 5 bounces = 980 successfully delivered messages.
• Deliverability Rate: Successfully Delivered divided by Recipients Selected. 980 ÷ 1,000 = .98, or a 98% delivery rate.
• Bounce Rate: Delivery Failures divided by Total Recipients Sent. Bounced emails hurt your reputation as well as GrowthZone's, so it's important to keep your bounce rate low (ideally as close to 0% as possible). 5 failures ÷ 985 sent = .005, or .5%.

Open Stats

• Distinct Recipients Who Opened: Number of unique recipients who opened the email. Out of our 980 successfully sent emails, 300 recipients (contacts) opened the email.
• Total Opens: The total number of times the email has been opened. (An individual may open a message several times.) The email was opened 450 times total.
• Open Rate: Total Opens divided by Successfully Delivered. 450 total opens ÷ 980 successful deliveries = .459, or almost a 46% open rate.

Click Stats

• Distinct Recipients Who Clicked: The number of unique recipients who have clicked links in your emails. Out of our 300 distinct recipients, 200 actually clicked the link.
• Total Clicks: The total number of times the recipients have clicked on the various links within your emails. The links were clicked a total of 225 times.
• Distinct Clicks: Eliminates repeat clicks by the same person on the same link; essentially, it only counts the first time an individual clicks a link. The link was clicked once by 100 recipients.
• Click Through Rate: Distinct Clicks divided by Distinct Recipients Who Opened. For example: you send an email to 1,000 recipients and register 300 distinct opens. Out of those 300 distinct opens, you record 100 distinct clicks. 100 distinct clicks ÷ 300 distinct opens = .333, or 33.3%.

Download Email Delivery Statistics

Communication stats, described above, can be downloaded to an Excel spreadsheet.

1. Go to Marketing & Communication, Communication section, click All Communications.
2. On the All Communications tab, click the ellipsis in the Actions column for the desired email and select Download Delivery Stats.
   
3. The delivery stats will download into an Excel spreadsheet.