Ad Statistics Tracking FAQs Table of Contents
To see more information, please view the Ad Stats Tracking Workflow.
General Questions
When do my stats update?
GrowthZone ad stats update just after midnight (in the tenant's time zone) with the prior day's totals.
What do each of the stats track?
Reach = unique visitors who see your ad
Click Through = how many times the ad was clicked
Impressions = total number of times the ad was displayed
Click Through Rate = percentage of people who click on an ad. Total Clicks/Total Impressions. For example, if an ad has 5 clicks and 100 impressions, the CTR is 5%
I see Reach and Click Throughs. Do you offer Impressions?
Yes, Impressions and Click-Through Rate (conversion rate) are available as an add-on; contact your GrowthZone representative.
Why did you include Reach and Click-Throughs by default?
Reach is often the stat focused on when the goal of advertising is brand awareness, rather than selling products. Many of our customers have brand awareness as a goal for their advertisers, so we are offering it as the default baseline for our customers. Click-throughs are also included by default, which speaks to engagement with that ad.
Is GrowthZone partnered with anyone to provide ad stats?
Yes. GrowthZone partnered with Plausible Analytics to provide privacy-first, cookie-less tracking with automatic bot detection and GDPR compliance.
What can you tell me about your stats partner, Plausible Analytics?
Plausible has built a strong and respected reputation, particularly among developers, independent startups, bloggers, and privacy-conscious businesses.
They are considered one of the leading alternatives to Google Analytics. While they are not as large as Google Analytics by any measure, within their niche of ethical, privacy-first analytics, they are frequently cited as a top, transparent, and lightweight alternative to Google Analytics, focused on minimizing data usage and ethical practices.
Stat Tracking Questions
How does GrowthZone describe the method that is used to collect your ad stats?
GrowthZone ad stats are described as privacy-first, cookieless tracking with automatic bot detection and GDPR compliance, tracking stats on active ad placements added in the Sponsors/Ads module.
What is the benefit of cookie-less tracking?
With analytics powered by Plausible, the GrowthZone partner, no cookie acceptance is required from the visitor. Tracking can be more accurate. No cookies or persistent identifiers are stored, which makes GrowthZone ad stats privacy-friendly and GDPR-compliant. It also makes our stats less susceptible to traffic fraud and manipulation.
Why is it important that bot traffic be filtered out from my stats?
Advertisers pay for ads to reach real people who might recognize their brand or buy their product. If bots are inflating your view counts, you're essentially reporting fraudulent numbers — whether intentionally or not.
In short, clean traffic data protects your credibility with advertisers and ensures your business decisions are grounded in reality.
What types of bot traffic are filtered out?
GrowthZone ad stats will:
Exclude bots, crawlers, referrer spam, and other known non-human traffic
Block traffic based on the User-Agent header
Filter out known referrer spam domains
Block traffic originating from data centers
Detect and exclude unnatural traffic patterns
How much bot traffic is really out there?
According to the 2025 Imperva Bad Bot Report, bot traffic now accounts for more than half of all internet traffic at 51%, with 37% considered to be bad bots. The increase in AI use now makes it easy to proliferate non-human traffic, both good and bad.
Statistics Deep Dive Details
How are Reach and my unique visitors counted?
Generally speaking, a visitor is counted as "unique" once per day per ad placement. If the same person visits multiple times in a day, they're still counted as one unique visitor.
The same person visiting on different days is treated as a new, unique visitor.
How is a visitor determined to be unique?
Plausible, the GrowthZone analytics partner, identifies unique visitors using a daily rotating hash approach rather than cookies. Specifically, they generate an anonymous identifier by hashing together:
The visitor's IP address
The User-Agent string (browser and device info)
A random daily salt (a value that changes every 24 hours)
Is there anything that would cause the same visitor to be counted more than once in a day?
Yes, it could happen in certain situations. A user is determined to be the same user by looking at their IP address, User-Agent string (browser and device info), and a random value (daily 'salt') from Plausible that changes every 24 hours. If anything in that combination of 3 items changes, then someone would be considered a unique visitor.
What is the most common example of how a user might be counted more than once in a day?
The most common real-world scenario is probably a mobile user who browses your site on Wi-Fi at home, commutes and checks it again on mobile data, and then looks at it again on their work laptop — that single person could realistically be counted 3 times in one day.
What is considered a “day” for when the unique visitor count resets?
The reset is at midnight UTC, which means the ‘day’ will reset for customers at different times depending on their offset from UTC. For instance, the Central Time (CT) zone is -5 hours offset from UTC during daylight saving time (DST) and -6 hours when not in DST. So for customers in CT, the 'end of day’ would be 7 pm during DST and 6 pm when not in DST.