The Lapse Rate (Churn) is the percentage of members that discontinue their membership over a given period of time.

 

CALCULATION: Dropped Members ÷ Start Count = Lapse Rate

 

The Start Count is calculated as described in Retention Rate.

 

 

Start Count = 2331

 

The Dropped Membership Report may be used to calculate Dropped Members. Generate the report using the same date range used to find the Start Count. See Dropped Membership Report for instructions on generating the report.

 

 

Dropped Count = 241

 

CALCULATION: Dropped Members ÷ Start Count = Lapse Rate

 

241 ÷ 2331 = .10 Lapse Rate = 10%