The Lapse Rate (Churn) is the percentage of members that discontinue their membership over a given period of time.
|CALCULATION: Dropped Members ÷ Start Count = Lapse Rate|
The Start Count is calculated as described in Retention Rate.
Start Count = 2331
The Dropped Membership Report may be used to calculate Dropped Members. Generate the report using the same date range used to find the Start Count. See Dropped Membership Report for instructions on generating the report.
Dropped Count = 241
CALCULATION: Dropped Members ÷ Start Count = Lapse Rate
241 ÷ 2331 = .10 Lapse Rate = 10%