What this does: Gives you a ready-made “Advertise With Us” one-pager that shows members where their ads can appear, which sizes you offer, and how to buy.
Applies to: GrowthZone staff users with the Sponsors/Ads module.
Before you start:
- Set up your ad sizes first, so the one-pager matches what you can display.
- Decide on your prices, run lengths, and any member discounts or bundles.
Time needed: About 30 minutes to customize the template.
Download the one-pager template
Download the template as a Word document (to edit) or a PDF (to preview). In the Word document, replace the text highlighted in [square brackets] with your organization’s details before you share it.
What’s in the one-pager
Each section of the template answers one question a member asks before buying an ad.
| Section | What it tells members |
|---|---|
| Advertise With Us | Why advertising on your website is worth it, and that every package can be customized |
| Where your ad can appear | Placement options, such as the events calendar, the member directory (with category targeting) and other site pages, at the top or bottom of each page |
| Ad sizes and pricing | Ad styles, dimensions, best uses and prices |
| Built around you | Run dates, pages and positions, size, and artwork rotation |
| See your results | The stats you can share: reach and click-throughs |
| How to get started | Who to contact, and what artwork and links to send |
Customize the template
Match the one-pager to the ad options you have set up in GrowthZone.
- Open the Word document and replace [Organization Name] with your organization’s name.
- Under Where your ad can appear, list only the pages where you place ads. To see your options, go to Revenue, Sponsors/Ads section, click Advertisements. Open any ad and open the Page list in the Placements section. Click Cancel to close the ad without saving.
If you place ads on pages outside your GrowthZone website, see Set Up Custom Locations. - Under Ad sizes and pricing, update the table to match your ad sizes. To check them, go to Revenue, Sponsors/Ads section, click Settings, and select Ad Sizes. Remove any rows you don’t offer and add your prices.
- Under Built around you, add any bundles, member discounts, or sponsorship tiers you offer.
- Under How to get started, add the staff contact’s name, email, and phone number.
Checkpoint: Every page, size, and price in the one-pager now matches what you can sell in GrowthZone.
- Delete the template note at the top.
- Save your finished one-pager as a PDF.
Share the one-pager with members
Put the PDF where members already look for ways to promote their business.
- Link to it from your website’s sponsorship or advertising page.
- Include it in your member newsletter or new member welcome email.
- Send it to current advertisers, along with their ad stats, to encourage renewals. To get the stats, go to Reports, click All Reports, and open the Sponsors/Ads Summary report. Under Fields to Display, add Reach and Click-Throughs. For details, see Ad Stats Tracking Workflow.
Common pitfalls
- Promising stats you don’t have: Reach and click-throughs are included. Impressions and click-through rate need a paid add-on, so leave them out unless you have it.
- Artwork that doesn’t fit: Ask advertisers to size their artwork exactly to the ad size they chose before they send it.
- Listing pages you don’t use: Only list placements you actually offer, or members will ask for spots you can’t fill.