Sending emails is one of the most effective and expected methods of communication these days.
All users of GrowthZone must diligently follow the guidelines below for compliance with common anti-spam legislation.*
- Ensure you have permission (implied or express) to email the people on your list
- Don't use false or misleading header information.
- Don't use deceptive subject lines.
- Identify the message as an ad if appropriate.
- Tell recipients where you're located.
- Tell recipients how to opt out of future emails.
- Honor opt-out requests promptly.
Ensuring you are not reported as being a 'spammer' is so important. For best practices on how to avoid your emails being flagged as spam, view this article on bulk emails and email list management tips.
*Note: There are number of different laws that guide the use of email marketing, each with their own very specific guidelines.
Our best practice suggestions are not here to interpret these laws but to provide general principals that will allow you a quick view into common best practices that will assist.
Check out the specific guidelines for your location. Use these links to jump start your own research. US CAN SPAM act, and Canada's CASL laws