Membership Reports

Who is this for? Membership directors, association executives, and staff who need to measure membership health, growth, and revenue. Use this curriculum to learn which membership reports and calculations are available in GrowthZone and how to apply them. All of these reports are found in the Reports rail, with membership data managed in the Memberships rail.

Module 1: Common Membership Calculations

Learn the key metrics that quantify membership health, retention, and value. (Est. Time: 30 mins)

• → Common Membership Calculations
• → Average Membership Tenure (AMT)
• → Lapse Rate (Churn)
• → Member Acquisition Cost (MAC)
• → Member Lifetime Value (MLV)
• → MLV to MAC Ratio
• → Renewal Rate
• → Retention Rate

Module 2: Core Membership Reports

Work through the standard reports that track membership changes, referrals, and lifecycle stages. (Est. Time: 35 mins)

• → Membership Change Report
• → Membership Referral Report
• → Membership Report
• → New Membership Report
• → Renewal Membership Report
• → Dropped Membership Report

Module 3: Contact-Level Revenue Reports

Round out your reporting with views of sales and total spending tied to individual contacts. (Est. Time: 15 mins)

• → Sales by Contact Report
• → Total Spending by Contact Report

Certification Goal: Membership Reporting Pro

By completing this syllabus, you will be able to locate, run, and interpret every core membership report in GrowthZone, and use the key calculations to report on membership health and growth to your board and leadership.