Membership Reports Shelly Satre Mar 15, 2024 402 Common Membership Calculations Average Membership Tenure (AMT) Lapse Rate (Churn) Member Acquisition Cost (MAC) Member Lifetime Value (MLV) MLV to MAC Ratio Renewal Rate Retention Rate Membership Change Report Membership Referral Report Membership Report New Membership Report Renewal Membership Report Dropped Membership Report Sales by Contact Report Total Spending by Contact Report